Even as companies rein in marketing spending during a sinking economy, many advertisers are likely to step up efforts to reach minorities online in the coming months, researchers say. Amid increases in the numbers of Hispanics, African Americans, and Asian Americans online, marketers are adapting campaigns to court these markets, online advertising researcher eMarketer said in a Dec. 17 report ...

Growth in online advertising spending is slowing amid a weak economy and will fall into single digits next year for the first time, research firm eMarketer reported on Tuesday. EMarketer forecast online ad spending of 25.7 billion dollars in 2009, just 8.9 percent more than the 23.6 billion dollars that will be spent in 2008. In August ...

A marketing research firm is dimming its Internet advertising outlook for the next four years, the latest sign of the more austere times looming for the high-tech sector. In revisions made Tuesday, eMarketer estimates U.S. advertisers will spend $25.7 billion on the Internet next ...