Topic: The Ad Age Group
ECO-FRIENDLY GROWTH
Green products sure aren't withering away in the recession. Sales at U.S. natural-food stores jumped 10.9% in 2008, to $4.2 billion, and while growth started to slacken in the fourth quarter, it still surpassed 7% in December, which beats results at some of the best-performing grocery retailers like Costco and Wal-Mart. Meanwhile, packaged-good companies ...
TO HECK WITH GREEN
With consumers feeling blue, companies are dialing back on green marketing. In a survey of 72 companies by Duke University's Fuqua School of Business, chief marketing officers ranked environmental issues lowest on a list of five priorities over the coming 12 months. Even Wal-Mart, which has beaten the sustainability drum in recent years, is going ...
The DSCC is making a huge investment of over $5 million in the Maine Senate race, Advertising Age reports -- a sign that Senate Dems will use their massive financial advantage over the GOP to expand the map into some very tough races. The infusion by the the Dems in this race shows that Chuck Schumer and company are throwing their ...
